ford focus interactive advergame

agency: sistemsensin

year: 2008

developer: gokhan sivrikaya

the project for ford was a great challenge. our task was to build an interactive website where the users could make music by using several parts of a ford focus as an instrument.

modular songs

i created four different songs in four different genres which consisted of six playable loops of each instrument section for the end user to be able to mix and match, hence creating their own unique arrangements of the songs.

the users then were able to save their arrangements and share them with their friends and there was a scoreboard where the song creators were ranked based on shares/likes.